The joint venture between Avenew Development and Kora Properties launches its first major project — six commercial towers, an integrated retail destination, and healthcare facilities adjacent to Dubai Autodrome.
The Deal
Avenew Development and Kora Properties have officially launched O1NE District, a mixed-use business, retail, and lifestyle hub in Dubai’s Motor City. The project carries a development value of AED 6 billion (approximately $1.6 billion) and represents the first major milestone of the strategic joint venture the two firms announced earlier this year.
DAWN, the district’s inaugural Grade A office tower, is now open for sales, marking the beginning of a phased masterplan that will eventually include five additional commercial towers, a shopping mall, and a healthcare facility.
Location & Connectivity
O1NE District sits directly adjacent to Dubai Autodrome within Motor City, with direct access routes to Downtown Dubai, Palm Jumeirah, and the future Al Maktoum International Airport. The strategic position places the development at the crossroads of established business hubs and Dubai’s next growth corridors.
The Partners
The joint venture pairs Avenew Development — a Dubai-born developer founded in 2024 by Rasha Hassan, with a portfolio that includes The St. Regis Residences and Waldorf Astoria Residences on Dubai Islands — with Kora Properties, backed by APPCORP Holding, the parent company of Apparel Group. Apparel Group operates over 2,500 stores and 85+ international brands across 14 countries, bringing deep retail and operational expertise to the partnership.
O1NE District marks the next chapter in our partnership with Kora Properties and our shared vision for Motor City.
— Rasha Hassan, Managing Partner, Avenew Development
What's in the Masterplan
- Six Grade A office towers with flexible layouts and natural-light-rich workspaces
- Integrated retail mall anchored as the community’s commercial heart with dining, cafés, and daily essentials
- Healthcare facility planned within the district’s later phases
- Landscaped public spaces designed around a pedestrian-friendly, community-first layout
Why It Matters
O1NE District signals Motor City’s evolution from a primarily residential community into a fully integrated business and lifestyle hub. The project aligns with Dubai’s broader push to develop more connected, efficient, and sustainable commercial districts. For investors, entering at the launch phase of a new district — before tenant demand and community identity are fully established — has historically been where the strongest valuation growth occurs in Dubai’s commercial real estate market.
With Motor City’s existing residential base and improving connectivity across the city, demand fundamentals for O1NE District’s office and retail space are well positioned to strengthen as the masterplan progresses.
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